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The story of the naming of a consumer product for Amazon, related by Steven Heller. A charming story, but I can’t help but feel that the product itself is such a design ‘let-down’ that any potential charm is ultimately lost.
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The story of the naming of a consumer product for Amazon, related by Steven Heller. A charming story, but I can’t help but feel that the product itself is such a design ‘let-down’ that any potential charm is ultimately lost.

  • 3 years ago
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Snapshots and musings on this, that and the other from Garrett Reil of Rain design partners. Experience and interests revolve in and around communications design and branding. Or, getting ideas and messages across... If you need to contact me, go to the Rain design contact page - thanks. To go to my main blog site, click here.

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